2D animation allows for high-level customization according to your branding needs, whether it is a character-based animation, typography animation or motion graphics. This is one of the most sought-after video styles that can be stylized according to each client’s individual preference and branding materials. It is also more budget-friendly as compared to 3D animation. If you’re looking to introduce a brand new product, a ground-breaking prototype or unveil your special project, 3D animation adds depth and space to your video for a smooth and sleek outcome. 3D animation can also be used to explain medical breakthrough, complex scientific processes, techy innovations & product demos.

Why Do I Need Animated Video?

If you own a website, here’s one thing that you need to know. On the home page, online users are known to spend six times as long going through your web pages if there’s video integrated, as compared to a purely text-based website. As you may already know, people are visual creatures. They want to see something that catches their eyes, otherwise they lose interest. This is especially true for online users who are clicker-happy. Once they see something about a site that they don’t like, or if the pages are loading too slowly for their patience to be tested, they immediately opt-out. As a website owner, it is entirely up to you to come up with ways to entice them to visit your website – and make them stay there as long as possible. Producing an animated video is one way to accomplish just that. Benefits of Animated Videos when Integrated in Websites They help engage your visitors. Online users will not waste time in websites which do not add any value to their browsing experience. Animated videos help engage visitors as it gives them something to interact with, thus adding value to their visit. They help increase your conversions. When you compare a 500-word description with a 2-minute video, which one do you think online users will be more interested in viewing? The video is a natural choice. They help educate your audience. An animated video which is simple, engaging and sends out the message properly through visual impact will help educate your audience.