Corporate Interview

There are a lot of metrics associated with inbound marketing – but, essentially, it all boils down to two things: Corporate interviews are great for company introduction and client testimonials. These videos help your brand build a real connection with your viewers, creating real value and engagement with authentic first-hand stories from those who have experienced working with your company.

What is a “Corporate Video”?

Put simply, a corporate video is designed to explain your company’s product or service to a specific audience. This differs from mainstream video advertising, which tends to have a broader appeal and be targeted at the general public. Corporate videos have a wide range of applications; there are so many ways in which a business can benefit from them. Whilst most organisations use them to promote brand or product awareness, they can also be created in the form of training videos, live streams, events advertising, sales pitches and product launches. There are so many possibilities!

Does Corporate Video Work?

It is well worth the effort! Video sharing is one of the biggest and most successful advertising avenues around. Everyone has a device to hand these days, so, when people are talking about your brand or product they won’t just tell their friends, they will be able to show their friends. Every successful company now has countless corporate videos on the front line of their marketing campaigns. It gets information out there in the fastest and clearest way possible. It drives up sales, increases brand engagement and gets people talking! Video like this is now widely regarded as the best and most efficient way to communicate and advertise in the online realm.

Why Do You Need a Corporate Video?

Online engagement is a huge part of a business’ success these days. In a world where we are always looking at our screens and getting the majority of our information through audio and visual mediums, the corporate video is the perfect tool. You can convey a message, feeling or idea so much faster with a video than you can in words. Video is more popular than ever; so easy to understand and so easy to share. Is it a surprise that the online sharing of video content dwarfs the sharing of text-based content by a margin of around 1000%?