What Is A Video Ad?

A video ad is a video that’s designed to promote your products or services beyond your existing customer base. It can help capture the attention of your would-be customers, and sell them on the values of your product offering. Of course, video advertising has been around for years in one form or another – dating way back to the early days of grainy, black-and-white TV ads – but the power of digital technology has taken things to the next level. Video ads can be crucial in helping you reach new customers, with highly sophisticated targeting options available on ad platforms around the web to reach the exact right person at the exact right time.

How To Use A Video Ad

Once you've created your video advert there are many ways you can use it to reach your target audience and future customers. YouTube for video content! A billion hours of video content are watched on YouTube every single day, across a variety of ages, demographics and geo-locations. Whatever else your customer does, it’s almost certain that they watch videos on YouTube at some point, too. YouTube’s powerful advertising solutions to reach a highly targeted audience with relevant content. Google found that 62% of ad time on YouTube receives the viewer's attention, compared to 45% of TV ad time while viewers who watch ads are 10 times more likely to engage with the brand on YouTube

Television

There’s no doubt the television ads is more expensive than web ads and also there’s no doubt the television that the way we watch television has changed, largely due to on-demand streaming services and digital video. However, while there seems to be an overriding consensus that these changes have made TV advertising less impactful, it still has its place. Indeed, it’s been predicted that, by 2020, global expenditure on TV advertising will actually, have risen by nearly 55% since 2010.

Social Media

It's a very powerful medium to promote your ad across the world there are no limitation for paid promotions. Social Media has been one of the unstoppable marketing success stories of our generation. Adoption and usage continue to grow. In 2010, there were under a billion social media users and experts predict that, by 2021, there’ll be more than 3 billion. Social is powerful because we also use it for a variety of purposes. Yes, we use it to keep up with our friends, document our daily lives and keep up with what’s happening in the world. But we also use it to connect with brands discover new products, and even make purchase decisions. There’s an inextricable link between social and video marketing. Around 100 million hours of video are watched every day on Facebook - Combining the phenomenal, growing audience of social media, with video - a content type proven to engage and hold the viewer's attention.

Physical Events

Whenever you’re looking to connect and network with new potential customers, physical events - exhibitions, conferences and trade shows - are a great tool to consider. It’s been reported that an average of 81% of trade show attendees have buying authority - and 92% of them say their main reason for attending is to see new products being featured. This is an audience that’s primed to discover your product! A video ad, displayed on a TV on your exhibition stand, is a great way to plug this potential gap and capture the interest of passing attendees. You can sum up the key benefits and features of your product and Email Nurture Sequence Using a video ad as part of your email nurture sequence is a great way to reframe the conversation! One of the biggest inbound marketing challenges you’ll face is how you move your prospects from ‘leads’ to ‘customers.

How To Attract & Convert Customers Using Video

There are a lot of metrics associated with inbound marketing – but, essentially, it all boils down to two things:

• Attracting the right visitors to your website.
• Converting them into leads, so you can nurture and build relationships with them. Get these two steps right, and you're well on your way to success.

Video Types

• Animated Videos Software Feature Videos
• Training Videos Product Videos
• Video Ads Social Media Videos
• Demo Videos Ect.
• Interactive Videos Promotional Videos

HOW WE THINK

We bring the same ingenuity, energy, and hunger to every brand we work with regardless of their size or industry. Using insight-driven strategy and our unique ideation process, we present you and your team creative options proposed for the outcome you seek: connecting with your audiences and stirring them to action.

Our video production process

• Step 1: Set clear objectives & define success
• Step 2: Research audience & market Decide core messages
• Step 3: Develop creative idea & story
• Step 4: Script & storyboard Film, animate & edit Measure success

Live-Action Video Production

If you want to add a human touch to your business, or you want to show how things work in reality, nothing can beat a live-action video featuring real people and real location. Animation can be added to live-action videos to make it more interesting and fun-to-watch. Animation Studio Is a Serious Game-Changer For ANY Business, Marketer or Website Owner!